I Don’t Have a Website. Why Do I Need One?
You’re not alone. There are a lot of businesses out there who don’t have websites. The US Census Bureau figures show that of 14 million businesses surveyed in America, 75% had no website!
But, if you don’t have a website you’re missing out on a HUGE slice of the ‘retail cake’; UK online sales figures for 2011 were £50.34 billion and they’re rising.
The Internet is the number one place that people go to for information. They want to compare products and services, price compare, read reviews and recommendations. They want to see what’s on offer from their living room or office chair.
A website is your chance to showcase you and your business, share your products and/or services and ideas. It’s a chance to increase your customer base and retain your current customers. But ultimately, the bottom line is: you need a website to increase your revenue.
Social Media Marketing
With the largest lead generator for your business being word of mouth, you can’t ignore the power of Social Media Marketing. Social Media Marketing is becoming a huge part of many business’ budgets because we’re seeing such a huge soar in Social Media trends. People love to share what they like and then recommend to friends. Below is just a short list of what social media marketing can do for you:
- generate targeted traffic
- make interacting with your customers more flexible
- allow current customer base to share with their friends
- build trust in your brand
- utilise customer reviews to improve your business
- monitor your customers’ individual preferences
- promote special offers
E-retail spending to increase 62% by 2016
eCommerce is growing month on month. Much of this is attributed to online retailers investing more time and money into their websites and services to make them more appealing to customers. With consumers being able to use ‘zoom in’ functions, view colour swatches, see dimensions, having various payment options available to them and next day delivery, why wouldn’t they choose to shop on-line?
People love shopping and they love shopping online. We’re in an economic crisis, but people are still spending. With the increase in mobile devices, searching on-line has never been more accessible. It’s worth mentioning here that if you’re thinking about getting a website (and you should be) seriously think about having a mobile website too.
The Most Cost Effective Way of Advertising
Compared with conventional means of advertising, having a website is surprisingly low cost and allows businesses big or small an equal opportunity to market themselves.
Like many small businesses, you’ve probably put getting a website on the back burner because you THINK you can’t afford it. But let me tell you something, it’s really not that expensive. You can have a really great basic eCommerce website for as little as £800. Just think about it as having a permanent salesperson who works 24/7 365 days per year and never goes sick! Could you get that for £800????
You might be to tempted to go out there and choose to create a budget website yourself from a template directory. Whilst these do have their place, if you’re serious about selling your products and/or services online, you really will need to invest in a professionally built customised website. Customers need to be captured instantly, remain on your site, navigate your pages and be able to place orders with ease. Having great site structure is a skill, not something that you can learn overnight; this job is best left to the professionals.
Once you’ve made the decision to invest in a website, you can’t just sit back with your glass of red and wait for the orders to start pouring in! You need to think about your web presence as a marketing strategy. Having a website alone isn’t enough. You need to think about your content and promoting your website, the same way you’d promote anything – people need to know you’re there and be interested in what you have to offer. That’s where Search Engine Optimisation (SEO) comes into play. So many businesses make the same mistake: they have this amazing all singing all dancing website that cost them thousands, but no-one knows it’s there and the content is poor! Website design and SEO go hand in hand. You need your website at the top of Google’s rankings to be in with a chance of having your big slice of the ‘retail cake’. If you’re on page 10 of Google, you may as well be in Siberia, it’s pretty darn cold in Siberia! So, get yourself a brilliant designer and SEO expert and you’ll be laughing all the way to the bank!